Hemple Wants To Change The Game By Bringing Quality Hemp Food Products
Australian agency Biggie Smalls designed the eye-catching packaging for Hemple, a new superfood product that aims to take over the health food category and establish a place for hemp-based food to reign.
“In November 2017, Australia legalised the sale of hemp for human consumption. Due to its superfood status – high in omegas, aminos, fibre and protein – hemp-based foods are set to thrive in the growing health food sector.
Biggie stepped up to work on the naming, identity and packaging of a brand seeking to bring quality, locally produced hemp food to the Australian market. Hemple was born.”
“The name provides an immediate link to the product, as well as building a conceptual theme around the idiom ‘your body is your temple’.
The concept was carried through all packaging, communications and language. The Hemple pyramid logo features prominently in application, commanding attention and standing apart from competitors.”
Agency: Biggie Smalls
Designers: Daniel Massey, Nik Bragg
Account Director: Gemma Wharekawa
Photography: Andre Martin
Client: Georgia Branch, Cade Turland
Location: Sydney, Australia