Brightland Stands Out With an Atypical Approach To Olive Oil Packaging


SDCO Partners designed the packaging for Brightland Olive Oil. The design is unique in that it strays away from utilizing a green color palette or olive imagery which are elements typically associated with olive oil packages.


“Brightland is an olive oil made with hand-picked heirloom Arbosana and Arbequina olives, and harvested early by a master miller onsite, this superfood nourishes you whole, body and soul. Both blends are produced in small batches and packaged in minimalist powder-coated bottles. We drew inspiration from breezy California days and Matisse’s vivid color combinations. Bold and colorful lines are abstracted to represent an olive.”


“Nearly 80% of the olive oil that Americans consume is already rancid or rotten or does not meet the grades for extra virgin olive oil. Brightland is different. Hand-source olives from California growers are crafted into custom-blended oils. The sole ingredient comes from trees so consumers can rest assured that it’s good for you. It’s never seen a lab.”


Designed By: SDCO Partners
Creative Director and Designer: Courtney Rowson
Creative Director: Amy Pastre
Client: Aishwarya Iyer
Location: Charleston, South Carolina