Brightland Stands Out With an Atypical Approach To Olive Oil Packaging

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SDCO Partners designed the packaging for Brightland Olive Oil. The design is unique in that it strays away from utilizing a green color palette or olive imagery which are elements typically associated with olive oil packages.

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“Brightland is an olive oil made with hand-picked heirloom Arbosana and Arbequina olives, and harvested early by a master miller onsite, this superfood nourishes you whole, body and soul. Both blends are produced in small batches and packaged in minimalist powder-coated bottles. We drew inspiration from breezy California days and Matisse’s vivid color combinations. Bold and colorful lines are abstracted to represent an olive.”

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“Nearly 80% of the olive oil that Americans consume is already rancid or rotten or does not meet the grades for extra virgin olive oil. Brightland is different. Hand-source olives from California growers are crafted into custom-blended oils. The sole ingredient comes from trees so consumers can rest assured that it’s good for you. It’s never seen a lab.”

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Designed By: SDCO Partners
Creative Director and Designer: Courtney Rowson
Creative Director: Amy Pastre
Client: Aishwarya Iyer
Location: Charleston, South Carolina