As of June 1,Lush has officially launched a naked store in Milan, Italy, the fashion capital of the world. And, no, enthusiastic nudist, that doesn’t mean there are a bunch shoppers and sales associates walking around wearing only a smile.

Lush launched their #GetNakedWithUs campaign last year where they took to social media and modeled in their birthday suits alongside Lush products. From Vancouver to Montreal, Canadian employees only wore their black apron for the day.