Backbone Branding designed this beautiful and clever wine packaging for Fish Club, a seafood restaurant.
“The team was in charge of creating the brand identity and concept of a seafood specialized restaurant. Afterward, we were asked to design a unique packaging for the restaurant’s house-wine, which would be used as a perfect gift that will spark the brand name in the market and be served on special occasions with private label.”
“The branding and concept were designed for exceptional fish lovers, who appreciate the real taste of wine and true hospitality in an inspiring atmosphere. The core design element is fish scale, a simple, yet bold thought as this is a common element in all fishes regardless of their type, size, and shape.”
