This Italian Bakery's Packaging Comes With a Beautiful Typographic Pattern

6be10561621865.5a742e2f9ff03.jpg

Italian agency nju: comunicazione were responsible for redesigning the branding and packaging for Coppola, a local bakery. The design is classy and elegant, as refined lettering serves as a pattern and provides for a unique take on branding for the bakery.

2eb09d61621865.5a742e2f9f7c4.jpg
7f734961621865.5a742e2f9f48a.jpg

“The rebranding of Coppola: where we tried to give back its soul to this historic bakery shop, using its original name ‘Pasticceria Coppola.’ We worked on concepts like elegance, refinement and essentiality. For this project we designed customized lettering, redrawing every single letter, to make a condensed serif type. We also designed the packs, aming on the idea to purpose the products like jewelry.”

1b7fec61621865.5a742e2f9b424.jpg
25b13361621865.5a742e2fa1a4b.jpg
62c67461621865.5a742e2fa1e41.jpg
341f3161621865.5a742e2f9e408.jpg
104e6e61621865.5a742e2fa1276.jpg
39001061621865.5a742e2f9c452.jpg
e74c3861621865.5a742e2fa158a.jpg
 

Designed By: nju: comunicazione
Location: Italy