This Intriguing Wine Label Comes With a Glow-In-The-Dark Surprise

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Hula Estudio designed this elegant packaging for Ars Longa Vita Brevis wine. What makes this packaging design so intriguing is the use of glow-in-the-dark ink that reveals hidden detailing on the label.

“ARS LONGA VITA BREVIS

Hippocrates reminds us in this sentence the transience of life, in the face of the magnitude of the arts and knowledge.”

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“Knowledge preexists us, exceeds us and will survive us. Faced with the impossibility of covering all knowledge, there is only one way left, passing the torch from generation to generation, each one of us contributing with what the narrow limits of its transience allow.”

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Designed By: Hula Estudio
Location: Logroño, Spain