When you think of the world-renowned New Orleans food and beverage scene, locally brewed organic kombucha doesn’t exactly come to mind. But Big Easy Bucha is steadily making a name for itself, and when the company prepared to move beyond local distribution, Baton Rouge-based design and branding firm TILT was tasked with improving shelf appeal for its core packaging line.
“Our business was at a crossroads,” says Alexis Korman, who co-founded Big Easy Bucha with her husband, Austin, in 2014. “We wanted to retain the brand equity we had earned, but after launching in stories like Publix, Whole Foods and Central Market, we were ready to move towards nationwide distribution, which meant much more visibility. We knew we had to step up our game.” Working with TILT, Big Easy Bucha achieved a refreshed look with greater readability while retaining its fun, fresh vibe and Caribbean color scheme. The new packaging for all nine kombucha SKUs officially launched Thursday, June 14th.
TILT creative director Brendan Bayard says his team was immediately taken by the company’s origins. “You can’t help but be inspired by their story,” he says. “With Austin brewing kombucha in the garage and selling small batches to stores, then Alexis leaving her own promising career to grow the company with him — that’s a leap of faith we really admire. And the fact that they create a healthy, enjoyable product while working to make the community a better place is just so impressive.”
