Viani's Range of Italian Offerings Get a New Minimalistic Look

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In 2015 moodley developed the new corporate design for Viani, a Germany based retailer for Italian delicacies. The last step was the revision of the packaging of Viani’s store brand. A quite important task. Not least because customers get in touch with a culinary brand in retail mainly by the product’s orchestration. So what was needed was a packaging concept that offers a high recognition factor despite having such a huge range.

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The Viani store brand consists of a wide selection of different products, bunches and package sizes. moodley created special packaging for all product groups, that stages them perfectly. Certain highlight products stand out – with letterings, especially created for Viani. Naturally without losing sight of the consistent overall picture.

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Designed By: moodley brand identity
Client: Antonio Viani Importe GmbH
Art Direction: Nora Obergeschwandner
Graphic Design: Nora Obergeschwandner
Consulting: Alex Rehm
Rollout: Antonio Viani Importe GmbH
Location: Vienna, Austria