Mexico-Based Delamar Serves Up Quality Seafood in Style

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Parámetro Studio designed this clean packaging and branding for Delamar, a Mexican seafood and fish brand.

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“Delamar is a Mexican company specialised in working with the best fish on the market. Our task was to develop the complete brand identity: naming, slogan, packaging and the overall communication. Our inspiration was the main product itself, the fish. We created a visual identity so simple and evident that our consumer will perceive it as friendly and trustable, even though it’s new on the market. For the packaging we chose a simple cardboard box to stick to the product selling budget itself, where we created a system of graphics that appear on the different boxes to create an appealing and dynamic experience every time.”

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Designed By: Parámetro Studio
Location: Monterrey, Mexico