White Or Red? This Wine Incorporates Boxing Imagery in an Elegant Way

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Hula Estudio designed this elegant, boxing-inspired packaging for Taller Wines.

“Technical boxers or aggressive warriors? Sugar ‘Ray’ Robinson or Jake Lamotta? White or red wine? 

That is the question.

Boxing history is full of champions in both styles, the referee will raise the swarmer's hand one day, another day the victory will go to the boxer.

In 'Fajador vs Estilista' we present a new chapter in this battle of styles: White vs Red wine. 
TALLER WINES is a living project in which we will explore new ways in packaging design, our own playground: Small runs, manual processes and complete creative freedom.”

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Designed By: Hula Estudio
Location: Logroño, Spain