This Organic Juice Incorporated Eco-Friendly Elements Within Its Packaging

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Abio Design Lab Studio created this beautiful illustrated packaging for an organic line of juices. Special attention was brought to the materials used within the design in order to ensure a solution that is eco-friendly.

“‘A synthesis of the harvest is one of the most natural gestures of our existence.’

For the development of visual identity and packaging for organic products and consent we seek a graphic discourse questioning the current production and industrialization.

We understand that we must take care of our food with more attention and for this we must be aware of the process where our food passes.”

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“In this graphic design of packaging for organic juices, we had the opportunity to graphically express this attention through the illustrations of the fruit harvest, the harvest is one of the most natural processes of our existence and we are increasingly industrializing this process. During the development of the tagging, other elements that had no direct relevance to the ‘harvesting’ were eliminated, this kept the label clean, showing only what matters, making analogy to our food.

On the packaging we had the concern of using FSC® certification paper and the glass reused by the recycling industries, it maintains the brand's speech and the concern with the waste generated or discarded in nature.”

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Designed By: Abio Design Lab Studio
Illustrator: Mariana Sartori
Location: Brazil