We’re digging the unique linework illustration style on this spirit packaging. Mexican agency Futura created the design for Ron Estepa, which is an artisanal rum produced specifically from the deserts of Mexico.
“Estepa (steppe) is a hand-crafted rum from the northeast of Mexico. The mystical essence of this beverage is related to spirits from the desert and the distortion of reality, which is why we were inspired by the duality between man and animal, and how their personalities, in a feral context, fuse and combine with each other.”
“Our graphic proposal works as a gaze to the depths of the subconscious. A dark place that is wide and empty, but also filled with mysteries and danger.
