Cook & Nelson's Packaging Is Inspired By Flags

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The Cook & Nelson hamper is a box designed to stand out and promote high-quality foods and condiments. The design is inspired by flags of a variety of cities from all over the world while the bold colors utilized draw attention to the products.

“To have no wood shavings or cellophane in sight. That was the brief... Oh, and to redefine the hamper. Achieved by creating a long-lasting opening experience that tingles and stimulates the senses, just like each of the products inside.”

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“The Cook & Nelson hamper is every bit as beautiful and intriguing as the products it holds. Within the bold, cubed, blue box, you’ll find a bespoke collection of individually crafted packages; a showcase of some of the world’s most sought-after speciality foods. Each of the boxes is adorned with a striking graphic pattern based on the flag of the city in which the product inside was made.”

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Big Ideas, Love, Ideation, Commitment & Ambition: Becs & Nick (Cook & Nelson)

All Graphic Design, Flag Concept Development & Illustration: Butcher & Butcher

Cardboard Engineering: Think Packaging

Photography: Kevin Emirali

Photographic Art Direction: Shiv Narandas

Location: New Zealand