
Coca-Cola has hopped on the alcopop train for the first time in their 125-year history with the introduction of Lemon-Do in Japan.
Alcopop, a combination of alcohol and soda pop, hit the consumer streets in the early 1990s thanks to Coors and Zima. Soon other beverage companies like Diageo and Anheuser-Busch caught on to the trend, and Mike’s Hard Lemonade, Smirnoff Ice and Bacardi Breeze created a name for themselves in the emerging market.

















