Using graphics by illustrator Stanley Donwood, Freytag Anderson created assertive packaging for flourishing independent brewer Up Front. Striking black and white contrasts on matte paper labels give Up Frontâs nautical theme an unmistakable twist.
Project in Detail
Glasgow studio Freytag Anderson has created a packaging line for independent brewer Up Front. Highly-regarded brewer Jake Griffin is currently establishing his own range of beers under the Up Front label. His craft-perfected, small-batch offering is a confident manifesto for quality and attention to detail. An unexpected collaboration Jakeâs other passion – exceptional design – has drawn him to illustrator Stanley Donwood. To the core range, whose names are drawn from Moby Dick, Donwood lent a range of linocut images suggestive of seaborne adventure.
