It’s no secret that the majority of the world claims football (also known as soccer for us Americans) as their go-to sport to enjoy. For 2018, Pepsi has released a range of special edition cans that celebrate the Polish and Russian football teams and their players.
“In 2018, Pepsi will use art, photography and sport to tell the stories of how some of the best football players in the world live football – both on and off the pitch – bringing a unique take on the sport and the athletes to fans everywhere.”
Designed By: PepsiCo Design EER
Art Director & Illustrator: Taisiya Ganzha
Client: Pepsi
Design Director and Global Brand Experience: Paul Woodvine
Senior Director/Head of Design Eastern Europe: Silke Bochat
Location: Moscow, Russia
