This Student Project Is An Interesting Take On The Brand Extension

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Student Kenneth Kuh designed this sleek packaging for a conceptual brand extension for Aesop, a brand known for its high-end skincare products.

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“The objective for this project is to create a packaging set under the assumption of Aesop having their own product line for ceramics tableware. In order to match the already existing brand identity, a lot of considerations in design, user experience, and functionality were put into the process of developing this packaging.”

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“This set retains the original natural and raw feeling that is crucial to Aesop while still having a minimal look to it that is not only easy for the customers to carry around but also offers security for the ceramics tableware.”

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Designed By: Kenneth Kuh
School: Art Center College of Design
Location: Pasadena, California