The packaging for The Uncommon, a sparkling wine brand from England, comes with a beautiful yet playful illustration of a giraffe, hence reinforcing the “uncommon” quality of the product.

“The Uncommon. Wine of England is a new English Sparkling Wine brand that has just exclusively launched in Selfridges, London, UK. We are slightly different in that our wine comes in 250ml cans.

Founded by Henry Connell and Alex Thraves in South East London, the long-term friends quit their jobs in New York and London respectively with a dream of creating a modern, sustainable English wine brand. They worked alongside an illustrator who works under the moniker of Yes I do Concept to create a truly ‘uncommon’ brand.”