Denada Ice Cream Is Bringing The Flavor With These Colorful Pints

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Your favorite sweet treat just got a whole lot sweeter. Jo Cutri Studio designed this bold color-blocked packaging for Denada Sugar Free Ice Cream.

“Introducing the newest kid on the block, Denada Sugar Free Ice Cream. Completely guilt free and everything an ice cream should be silky, creamy and downright indulgent.”

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“We wanted the packaging design look as good as a set as they do individually. With a focus on minimal design and close attention to choosing a rich pastel colour palette. The idea was to create premium appeal to a more sophisticated audience.

The great design challenge was to create an entire package design using only three colours for each flavour.”

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Design + Art Direction: Jo Cutri Studio 
Client: Denada
Location: Australia