This Greek Spirit Comes With a Striking Color

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Susami Creative Agency designed this playful packaging for Amaro, a specialty spirit that is made with Greek herbs. By incorporating a transparent bottle, the color of the spirit is allowed to steal the show, making for an eye-catching look overall.

“The historic Callicounis distillery, based in Kalamata, is the oldest Greek beverage industry. With over 40 international quality prizes, dozens of products and dynamic export activity, it is considered one of the most important Greek companies in its field.”

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“Amaro is a Bitter Aperitivo drink, with intense red color, made with extracts from Greek herbs. Usually used as a cocktail ingredient along with orange or soda, it is one of the key ingredients of Negroni. 

The drink's vivid red colour was used as visual apparatus to highlight its intense and passionate character. Strong, free typography refers to the light nature of the beverage. The screen printing on the bottle's surface is accompanied by a white cap which creates a strong contrast with the content.”
 

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Designed By: Susami Creative Agency
Packshots Photography: Giorgos Vitsaropoulos
Location: Athens, Greece