On May 1st, 2018, the FDA and FTC sent warning letters to liquid nicotine manufacturers and retailers regarding the packaging and branding of their products and possible distribution to minors.

These US federal agencies targeted products that, in their opinion, are packaged similarly to food and candy products. Liquid nicotine products, or “e-juice,” are made with a variety of flavors ranging from traditional tobacco to fruit and sweeter candies. Many manufacturers create custom blends, while some even attempt to engineer flavors that simulate popular foods and candies.