How A Small Cap Could Change the Future of Packaging

All eyes are on the man holding the water bottle in the front of the audience. His arms stretch above his head to ensure nobody in the auditorium misses what’s going to happen in the next two seconds. Gripping the top, the action itself looks like nothing special—it’s simply twisting a cap to open a drink. But it sounds and looks extraordinary, as a quick, airy puff of sound fills the room and the clear water turns a rich garnet hue. In an instant, murmurs of ooh’s and ah’s spreads throughout the crowd.

Vessl looks and feels a little bit like magic, but the way it works is simple: the small cap is filled with some kind of ingredient like a liquid, gas or powder, and then pressurized with nitrogen. From beverages to wine decanting, to beauty and medical supplies, Vessl activates right in front of the consumer the second they open it.