The 4 Key Ideas for Brands to Succeed on Social Media

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Social media engagement has become a bit of a Holy Grail for brands. Not only does it get consumers actively involved in a brand, but it, in turn, promotes a product or service with no marketing costs whatsoever.

“It’s like a free commercial,” Somchana Kangwarnjit, founder of Prompt Design, explained onstage at Food & Beverage Innovation Forum 2018 (FBIF 2018).