Check out the Most Outstanding Designs from The Marking Awards
By: Theresa Christine
It’s always a thrill to see the finest in packaging design—projects which are selected in prestigious competitions as the most innovative around. It seems that every year, the winning entries for The Dieline Awards and the iF Awards set the bar even higher for the design industry.
This year’s winners of The Marking Awards announced at the Food & Beverage Innovation Forum 2018 (FBIF 2018) are no different. While the competition is based in China, they welcomed nearly 400 entries from agencies worldwide. Below are some of the most outstanding winners from The Marking Awards.
Marking Visual Award
Winner: LIFEWTR Series 3
Designed by: PepsiCo Design & Innovation
For their Series 3 line of art-centric water bottles, LIFEWTR partnered with the Council of Fashion Designers of America (CFDA). Emerging fashion designers left their mark, giving the bottles an elegance and unique pop of color. LIFEWTR designs provide exposure for emerging artists and creatives from the worlds of graphic design, fashion, fine arts, photography and more.
Marking Creative Award
Winner: Mi Sao Honey
Designed by: Blue Flame Brand Development Co.
Packaging designs for honey often look terribly familiar—lots of yellow, hexagons, bees and bears. But something about Mi Sao Honey tells the story in a new way that feels delightfully playful. The adorable illustrations have a bit of an old-fashioned feel to them, and the retro typeface perfects the look.
Marking Tech Award
Winner: Vessl Closure & Delivery Device
Designed by: RPC Ace Co., Ltd.
Instead of shipping heavy liquid containers, Vessl™ is disrupting the market with its caps pressurized by nitrogen. Vessl™ not only solves problems of space and weight when shipping items, but it extends shelf life without a chemical preservative. Additionally, when brands utilize reusable bottles with Vessl™, they can drastically reduce or eliminate waste of disposable ones.
The Marking Award
Winner: Care for the Blind “Clicking” Sauce Bottle Design
Designed by: Guangzhou SinLien (Z.T.) Industrial Co., Ltd.
For those who are blind, small tasks like cooking can prove to be a big challenge. Think just about spices or sauces—how do you tell all the bottles apart when they’re so similar, and how do you control how much you pour? This product integrates voice prompts with the bottles to ensure people select exactly the ingredient they want, and the size of the mouth makes it easier to handle how much you use. While the shape for each of the bottles is identical, grooves make telling them apart instantaneous.
The Marking Award
Designed by: Pearlfisher
It’s no surprise we love the botanical design of Seedlip. The illustration on the label is downright gorgeous, but it’s authentic, too. The arrangement includes the products own ingredients, displaying a monogram with copper detailing. Just as there are plenty of flavors to uncover in the drink, the packaging design has equally as many layers to discover.
Winner: Handmade Tea-White Tea
Designed by: Hang Chen, Xi`an University of Architecture and Technology
Combining the traditional craft of Chinese tea-making with the modern methods of other tea cultures, the design for Handmade Tea-White Tea is delightfully minimal.
It’s designed to highlight the production process white tea undergoes—the picking, withering, drying and preserving. Additionally, the logo of two supportive hands reflects the production forms and processes of Handmade Tea-White Tea.
As for the brewing of Handmade Tea-White Tea, it's presented in the form of traditional Chinese tea culture. The traditional teapot is combined with a modern tea bag to present an entirely new sort of beverage. This combination of traditional craft and modern methods reflects the different cultures surrounding tea.
Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa's writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.