Antonina Kozlova and Kanokpon Yokchoo created the packaging and branding for 10 pt, a brand of t-shirts with environmentally friendly packaging.

“We have created a concept of tubes, made of paper. The t-shirts are rolled and stored inside them. This shape takes up less space compared to the standard boxes and requires less material.”

“Each paper tube is made like a spiral. When it is reassembled, on the inside one can find a measure tape. The caps of the tube then become a case for the measure tape. This way almost nothing is thrown out and the packaging becomes a product in itself.