Reboot Roasting's Packaging Comes With Seriously Adorable Illustrations

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We love this fun illustrated packaging for Reboot Roasting. Rachel Boshart was responsible for the design of these adorable coffee bags.

“Reboot Roasting is a specialty grade coffee roastery that focuses on fresh roasted, single origin coffee. The brand produces a premium product while being approachable and lighthearted.”

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“New packaging for the brand’s primary product line features a large-scale wrap-around illustration inspired by the emotional connection coffee drinkers have to their daily cup of coffee. For coffee lovers — coffee becomes a constant part of your life, never leaving your side — akin to your best friend, first born child or family dog. The artwork portrays affectionate characters interacting with coffee cups and mugs with various levels of attachment to the beloved beverage.”

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“Teal is the primary palette for the brand with colorful accents representing product variants. Product details are swapped out with a custom applied label and dates are hand written in permanent marker to emphasize the freshness of the product.”

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Creative Direction/Design/Illustration: Rachel Boshart
Client: Reboot Roasting
Writer: Cliff Watson
Location: Omaha, Nebraska, United States