In a sea of rum packaging, the look of Aluna Coconut Rum takes the cake. UK-based agency anagloue. Created this elegant and dazzling design for the spirit brand in order to make it stand out from the typical cliched motifs found within the rum market.

“We think it’s fair to say that the coconut rum market isn’t the biggest one in the spirits sector. In fact, when we did our research we found the majority of people could only name one brand: Malibu. The white bottle with silhouetted palm tree is a well-known one in the sector, so when Cloudbreak Spirits approached us with the mysteriously named Project Coco – a rum flavoured with organic coconut water and toasted coconut – we knew we had to do something different. No palm trees, no sunsets, no tropical islands, no dancing hula girls.”

“The drink itself is similar to Malibu in that it tastes of coconut, but that’s where the similarities end. It’s made with miel de can?a (a virgin sugar cane honey), which gives it a lighter, smoother and naturally sweeter flavour, with significantly less sugar. It’s a serious spirit that can be served neat with ice or mixed with fruit juices: the perfect tipple if you like Piña Coladas (and getting caught in the rain).”