Brief:
How do you market tomatoes when all tomatoes basically look the same and only vary in size and price? You build Europe’s first tomato brand! Looye Kwekers took this bold step with but one aim: to become the most loved and well-known tomato grower in Germany and the Benelux.
Solutions:
The key to success was communicating on taste and establishing an emotional connection with the consumers through design. In short, we needed to build a brand on taste experience. The new corporate identity of Looye Kwekers was used as an umbrella brand: an endorser of the tomato brand Honey Tomato.
Looye’s Honey Tomatoes are a true taste seduction. Their unique honey taste, the explosion of sweetness after the first bite and the intricate and long-lasting aftertaste, characterize this tomato. The pattern in the Honey Tomato design symbolizes the taste that flows through your mouth after that first explosive bite. The black color adds class and stylishness to the design and makes it look like the premium brand it is.
