The Dieline Awards 2018: Mutti Special Edition for Eataly World

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The coveted Dieline Awards Best of Show prize recognizes the highest rated project among all 1400 entries in the entire competition.

The Best of the Show award this year goes to Mutti Special Edition for Eataly World which is a project designed by Auge Design.

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Mutti is the Italian excellence in the processed tomatoes field. For this reason, the company was selected by FICO Eataly World (the world’s largest agri-food park) to be the one and only ambassador of this industry.

To celebrate this acknowledgment, Mutti commissioned Auge Design the task to re-design six special edition packagings among their standard offer: four lithographed tin cans (Tomato Pulp, Cherry Tomatoes, Peeled Tomatoes, Datterini Tomatoes), a Tomato Puree glass bottle and a Tomato Concentrate tube with its cardboard cluster.

The high quality product is depicted graphically as a dialogue between future and past where the first is visualized through system of symbols that becomes a powerful pattern, whereas the second is the accurate and precious outside crafting.

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Starting from the original format we gave them a new glamorous and luxurious look through the use of sophisticated finishing as gold foils, bright colors contrasting with ivory surfaces, silkscreen printed materials.

Tradition, preciousness, quality, design: a tasty souvenir of Italy.

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Designed By: Auge Design
Art Director: Davide Mosconi
Designer: Giovanni Stillittano
Client: Mutti spa
Location: Italy