This "Can Release" Is Not What You Would Expect

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PangPang comes with a clever take on beer packaging. Jens Nilsson designed PangPang Brewery’s new “Can Release”. This cheeky design takes an image of a can and places it on a bottle, making for a playful design solution.

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“Beer label design and Art direction for PangPang Brewery’s ‘Can Release’ - A cloudy can beer released in a bottle. Black and white screen print on a silver foil die-cut label shaped as 3 cans.”

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Art Direction, Design and Photography: Jens Nilsson
Location: Stockholm, Sweden