Spanish agency Cabello x Mure designed the packaging for Las Hermanas, a brand of spices that come with whimsical illustrations that seem to be inspired by folklore and tradition.
“The paprika Vera Las Hermanas is a condiment for food with D.O. It comes with three types of flavors: Spicy, sweet and sweet and sour.
We designed new packaging with original illustrations that show ‘LAS HERMANAS’ with their typical costumes from the region where the product is produced and in which we have played with the beautiful metallic colors of the cans to differentiate the three types of flavor.”
“Accompanying the can formats, the brand brings to the market a novel container to consume paprika in a single dose of high quality PVC. To accompany the design of the formatting for the cans we made a series of original illustrations of new characters that we baptized with the name ‘The girls of the paprika’ and that represent different types of girls, with different lifestyles.”
Agency: Cabello x Mure
Art Director: Isabel Cabello
Illustrator: Isabel Cabello
Photographer: Balta Fotographo
Client: Hijos De Salvador Lopez, S.L.
Location: Spain
