Beloved Dairy Brand Land O'Lakes Gets a Modern Update

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CBX has given traditional American dairy brand Land O'Lakes a packaging update in order to help the brand keep up with other modern brands on the market. The design is clean and contemporary but still pays tribute to its historical roots, allowing for a vintage-inspired design solution that brand loyalists and newcomers will be fond of.

“Land O'Lakes has been producing butter for nearly 100 years. As a Farmer Owned Cooperative, they understand both the process and the people necessary to create butter that is simply delicious.”

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“A beloved family staple for generations, the strength of its equities have made it one of the most recognizable, iconic food brands in America. The goal of this redesign was to modernize the brand in order to continue this connection with a new generation of consumers. The clean, simple design architecture allowed the maiden to evolve from a familiar brand asset into a true brand ambassador; proudly encompassing Land O'Lakes' love for the land, the connection to their farmers and the simple goodness that is their butter.”

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“Understanding that today’s consumers crave relationships with brands that live their ideals, CBX developed a back panel strategy that celebrates Land O'Lakes' longstanding relationship with the farmer, the land, and the broader community. It’s a simple idea about simply doing better.”

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Designed By: CBX
Location: New York, NY