Announcing The Dieline Awards 2018 Winners: The Finest in Packaging Design

TDA18.gif

The largest global packaging design competition is now in it’s 9th year.

In the U.S. alone, packaging is a 143 billion dollar market. We encounter so much packaging in our day-to-day lives, from the trusted brands we know and love to new items that catch our eyes as we walk through the aisles. In any given day, you touch at least 50 different types of packaging.

The Dieline Awards recognizes the absolute best in consumer product packaging design around the globe, and brings awareness to the immense value that lies in well-designed brand packaging. The Dieline Awards welcomed 1400 entries from 21 countries all around the world, and are recognizing only 67 winners. With a jury comprised of 20 global members who went through 2 vigorous rounds of judging lending their time and expertise, each entry was judged with five key elements in mind: Creativity, Marketability, Innovation, Execution, and On-Pack Branding. These winners are truly outstanding in many different ways.

“The Dieline Awards exists as a way to celebrate innovation and honor excellence in packaging design around the globe. It's one of the most prestigious and competitive competitions in the design industry and it’s grown to become the largest worldwide package design competition. Our mission since the inception of The Dieline, through everything we do, has been to recognize and bring awareness to the absolute best in packaging design.” - Andrew Gibbs

We invite you to review this year’s winners.


Best of Show

Mutti Special Edition for Eataly World

Auge Design

TDA18_Winners-58.jpg

The coveted Dieline Awards Best of Show prize recognizes the highest rated project among all 1400 entries in the entire competition. The Best of the Show award this year goes to Mutti Special Edition for Eataly World which is a project designed by Auge Design.

Case Study

 

Editor’s Choice

Chobani Redesign

Chobani

TDA18_Winners-59.jpg

The Dieline Awards Editor’s Choice goes to a design handpicked by The Dieline’s Founder, Andrew Gibbs, for its outstanding mission and execution. This year’s Editor’s Choice award goes to Chobani for their wonderful redesign that launched late last year.

Case Study

 

Studio of the Year

mousegraphics

TDA18_Winners-60.jpg

The Dieline Awards recognizes one studio for its collective work and contribution to consumer package design over the past year. The award goes to a studio, agency, or in-house team that receives the most overall wins across all categories in The Dieline Awards 2018 competition. This year’s winner is mousegraphics who received one 3rd place and two 1st place awards.

Case Study

 

Neenah Best Use of Paper Award

2017 National Playing Card Collection Day Deck

SHUNG SHUNG

TDA18_Winners-61.jpg

Now in our 4th year we’ve partnered with Neenah Packaging to recognize the best use of paper award in a packaging project. With the broadest assortment of captivating colors and unique textures Neenah Packaging helps brands bring design ideas to life. This winner is hand-picked by the Creative Director of Neenah Packaging.

Case Study

 

HP Best Use of Digital Printing

Naughty Bags

Cramer-Krasselt

TDA18_Winners-62.jpg

As a leader in digital printing, this year we partnered with HP to introduce a special award based on the innovative use of digital printing on packaging. Digital printing offers designers, brands, and consumers endless possibilities to make packaging a one-of-a-kind experience.

Case Study

 

Nielsen Design Impact Award

TDA18_Winners-63.jpg

With our partnership with Nielsen Design Solutions, The Dieline Awards is the only package design awards competition to leverage retail performance data as part of the winner identification process. As a complement to retail data, Nielsen surveys thousands of consumers to assess how well each redesign will address its core communication objective and to gauge purchase preference for the new packages over the old ones.

Case Study

 

Fresh Food

First Place: Food of Imagination

SOLL

Artboard 1-100.jpg

Food of Imagination is a cafe with healthy and delicious products for takeaway. Each dish is an alternation of a useful layer with taste. The endless variety of such alternations, together with fruits and vegetables, unexpectedly appears in familiar recipes and has made the visual language.

Case Study

 

Fresh Food

Second Place: SAS Cube

deSter BVBA

Artboard 1 copy-100.jpg

The cube is the brand-new buy-on-board concept from SAS Scandinavian Airlines. Designed & conceptualized by Designit, developed & produced by deSter, the cube is the result of a unique partnership that offers a simple yet premium and truly Nordic meal experience.

Case Study

 

Fresh Food

Third Place: Carsodo Cured Meat

Eva Estudi

Artboard 1 copy 2-100.jpg

Carsodo is a brand of cured meat founded in 1895 in Bescanó, a small town of Girona. The purpose of this redesign was to highlight the company's expertise and create an identity for the brand.

Case Study

 

Prepared Food

First Place: St. George's Mills

mousegraphics

TDA18_Winners-04.jpg

Faithful to our approach of an "honest" design we moved away from the existing packaging approach and started by designing a new logo that references the name of the brand with deliberate economy of means and simple outline.

Case Study

 

Prepared Food

Second Place: Pchak

Backbone Branding

Artboard 1 copy 4-100.jpg

Pchak is a brand of natural snacks - nut supplies and dried fruits. They are presented in a tree hollow with a transparent window through which the customers can see what exactly they buy.

Case Study

 

Prepared Food

Third Place: Riso D'Uomo

Here Design

TDA18_Winners-06.jpg

Making authentic, great tasting risotto is at the heart of Riso D’Uomo’s mission to make Italian eating easy and appealing.

Case Study

 

DAIRY, SPICES, OILS, SAUCES, & CONDIMENTS

First Place: ODE Fine Foods

AG Design Agency

Artboard 1 copy 6-100.jpg

ODE (from Ancient Greek: ᾠδή ōdḗ) is a type of lyrical stanza and a brand new range of Greek premium food products. In Greece, odes were originally poetic pieces performed with musical accompaniment.

Case Study

 

DAIRY, SPICES, OILS, SAUCES, & CONDIMENTS

Second Place: Lofoten Seaweed

by north™

Artboard 1 copy 7-100.jpg

There is no question that more of the food we consume will have to come from the oceans in the future. Ideally situated in the Lofoten archipelago in Northern Norway, Lofoten Seaweed aims to be part of our future food chain.

Case Study

 

DAIRY, SPICES, OILS, SAUCES, & CONDIMENTS

Third Place: Liberty London

& SMITH

Artboard 1 copy 8-100.jpg

Earlier this year, Liberty London launched their first ‘own-brand’ food range. Their mission was to find their favourite, small and unique food producers from around the UK – an approach that mirrored their founder, Arthur Liberty from days gone by.

Case Study

 

CONFECTIONARY, SNACKS, & DESSERTS

First Place: Cacao 70

In Good Company

Artboard 1 copy 9-100.jpg

Chocolate has the universal power to fulfill our need to escape. We wanted to tie the unique characteristics of our product to the motivation of our market, and in studying our client data, we found that the core of our target audience consists of young students and families – both segments looking for experiences that will take them somewhere else.

Case Study

 

CONFECTIONARY, SNACKS, & DESSERTS

Second Place: Provisions Marou

Rice Creative

Artboard 1 copy 10-100.jpg

Marou is a chocolate brand whose products live comfortably on the shelves of the world's finest gourmet shops. The daily life of the brand is quite far removed from that world. As one of the world’s only chocolate makers working at the source of cacao in Vietnam, Marou's founders are most often found in adventurous conditions in the countryside.

Case Study

 

CONFECTIONARY, SNACKS, & DESSERTS

Third Place: Liberty London

& SMITH

Artboard 1 copy 11-100.jpg

Earlier this year, Liberty London launched their first ‘own-brand’ food range. Their mission was to find their favourite, small and unique food producers from around the UK – an approach that mirrored their founder, Arthur Liberty from days gone by.

Case Study

 

NON-ALCOHOLIC BEVERAGES

First Place: Snåsa Natural Mineral Water

OlssønBarbieri

Artboard 1 copy 12-100.jpg

When we were approached by Snåsa Water in the of fall of 2014 there was only a wooden shed covering a pipe in the middle of a thick Norwegian forest. The brief was to create a new bottle design addressing a new idea of luxury.

Case Study

 

NON-ALCOHOLIC BEVERAGES

Second Place: Material Matcha

Rice Creative

Artboard 1 copy 13-100.jpg

Tirelessly produced through time-honored processes in Japan by tea masters, matcha ends up being nothing more than a pure un-compromised green powder; a substance not unlike water, gold, mercury, or a precious stone. The Material Matcha Uji 宇治 identity asks the viewer to contemplate that purity.

Case Study

 

NON-ALCOHOLIC BEVERAGES

Third Place: Nongfu Spring - Vitamin Water

mousegraphics

Artboard 1 copy 14-100.jpg

The vitamin-enriched water of the Nongfu company demanded a carefully balanced design approach that would convey the product’s medicinal qualities without creating an unfriendly or niche-like overall look.

Case Study

 

BEER, MALT BEVERAGES, TOBACCO, & CANNABIS

First Place: Lone Bee Sparkling Honey Mead

One Design

Artboard 1 copy 15-100.jpg

The role of a lone bee within the hive is to journey out into the unknown in search of nectar for the colony. The design visually depicts the bee’s journey, the dangers faced and its encounters along the way.

Case Study

 

BEER, MALT BEVERAGES, TOBACCO, & CANNABIS

Second Place: Alba: From Dusk To Dawn

Landor Paris

Artboard 1 copy 16-100.jpg

We created Alba, a true Corsican beer. We took the legend of U Fullettu, a folkloric spirit, and turned it into an urban nightlife experience. Fullettu awakens in the night time, coming for you when you sleep to play tricks and keep you up all night. He laughs and claps at his trickery, but you can never see him.

Case Study

 

BEER, MALT BEVERAGES, TOBACCO, & CANNABIS

Third Place: The København Collection

Taxi Studio

Artboard 1 copy 17-100.jpg

Borrowing from the beautiful simplicity of Danish design we created ‘The København Collection’. Each pack embodies an abstract interpretation of Carlsberg’s most iconic ingredients beginning with barley, descended from the earliest varieties cultivated over 10,000 years ago.

Case Study

 

Wine & Champagne

First Place: Clicquot Arrow

SERVAIRE&CO

TDA18_Winners-19.jpg

To pay tribute this year again to the exceptional Veuve Clicquot Ponsardin story, since its foundation in 1772, especially marked by great expeditions throughout the world and its spirit of adventure, and in order to enhance the brand visibility, the agency has imagined a new specific and audacious yet elegant packaging offer, part of the new program 'Clicquot Journey', inspired by the traditional road signs: The Clicquot Arrow can point the way.

Case Study

 

Wine & Champagne

Second Place: Exotica Collection

Voice

Artboard 1 copy 19-100.jpg

Hugh Hamilton wanted to release a limited collection of two varieties born and bred in Georgia, and two varieties born and bred in Australia. Titled The Exotica Collection—they required packaging that would intrigue and celebrate this exotic, unobtainable series of astounding wines.

Case Study

 

Wine & Champagne

Third Place: Piquentum St. Vital Series

Studio Sonda

Artboard 1 copy 20-100.jpg

Vintage dates are always denoted on the bottles, but how many of us really understand the meaning of the year the grapes were harvested? It actually witnesses the natural conditions in which the wine matured; it is its own BIOGRAPHY.

Case Study

 

Spirits

First Place: Hellstrøm Sommer Aquavit

OlssønBarbieri

Artboard 1 copy 21-100.jpg

Hellstrøm Sommer is an un-aged Aquavit distilled from endemic Norwegian herbs and seaweed. The product is part of Michelin Star Chef Eyvind Hellstrøm's range of Norwegian spirits and the goal was to transmit a contemporary look and to reflect the non-traditional ingredients while also embracing the magic feel of the ephemeral Norwegian summer.

Case Study

 

Spirits

Second Place: Lonewolf Spirits

B&B Studio

Artboard 1 copy 22-100.jpg

Lone Wolf is the new spirits arm of maverick brewers BrewDog, seeking to challenge the conventions of the so-called craft spirits category with genuine hands-on production.

Case Study

 

Spirits

Third Place: Sonoma Brothers Distilling

CF Napa Brand Design

Artboard 1 copy 23-100.jpg

As twin brothers born and raised in Sonoma County, Chris and Brandon Matthies have dedicated their lives serving their community as a firefighter and police officer. In 2012 the two launched Sonoma Brothers Distillery, an artisan distillery, focused on crafting handmade spirits in small batches.

Case Study

 

HEALTH, COSMETICS, FRAGRANCE, & FASHION

First Place: ASARAI

mousegraphics

TDA18_Winners-25.jpg

We branded the line based on two basic design elements which cooperate towards one, distinct and strong brand identity: a bright and unusual yellow color, a bold typeface and its dynamic visual use on the packaging.

Case Study

 

HEALTH, COSMETICS, FRAGRANCE, & FASHION

Second Place: Fenty Beauty

Established

TDA18_Winners-26.jpg

Established designed a range of cosmetics for global superstar Rihanna called Fenty Beauty. We were asked to design the entire brand from the ground up including the packaging range, identity, and graphic design language.

Case Study

 

HEALTH, COSMETICS, FRAGRANCE, & FASHION

Second Place: Fenty Galaxy

Established

Artboard 1 copy 26-100.jpg

Following the unprecedented success of our design of the core Fenty Beauty line, Established was asked to design a limited edition capsule collection for the Holiday season of 2017. Indulgent iridescent finishes on the primary packaging refer to Rihanna's Caribbean heritage and deliver on the festive party spirit. The graphic language of the core line was extended into glitter foils showing the flexibility of the design language in this showstopper design.

Case Study

 

PERSONAL CARE

First Place: Wise, Simple & Natural Men’s Care

Ethos

Artboard 1 copy 27-100.jpg

Wise is a line of high-quality, naturally sourced and eco-responsible personal care products for men that intends to revolutionize the personal care industry by proposing changes at several levels: improving product quality by making them more natural and healthy, reducing packaging pollution by limiting the amount of plastic used, and creating products that are more in line with men’s current lifestyles and convictions.

Case Study

 

PERSONAL CARE

Second Place: Method Men Body Wash

method products, pbc

Artboard 1 copy 28-100.jpg

We Give Good Clean.

In 2017 method developed a naturally derived line of body washes specifically geared toward the method man. Considering the growing global male grooming market, we focused on providing a solution for men feeling the pressure of a fast-paced lifestyle, and identified an opportunity to help men simplify their mornings and reconnect with nature in their everyday routines.

Case Study

 

PERSONAL CARE

Third Place: Agnotis Baby Care

dolphins//communication design

TDA18_Winners-30.jpg

The Agnotis Βaby series of products consists of the following five products: Bath Shampoo, Nappy Cream, St. John's Wort Oil, Body Milk and Natural Sponge.

Case Study

 

HOME, GARDEN, & PETS

First Place: CS Light Bulbs

Crazyservice

TDA18_Winners-31.jpg

Edison dreamed of creating a light bulb from cold light. He had been looking at the fireflies and believed that this could also be made by a human. Today nobody is surprised by LED lamps, so we decided to pay tribute to the insight of the great inventor. 

Case Study

 

HOME, GARDEN, & PETS

Second Place: Alkemista

ETHAN+ASHE

TDA18_Winners-32.jpg

Alkemista is an all-in-one alcohol infusion vessel designed to help mixologists create and serve fresh, custom crafted spirits at home or in a bar. The product marries the timeless silhouette of the classic spirits bottle with the beautiful simplicity of fine Japanese tea infusion methods.

Case Study

 

HOME, GARDEN, & PETS

Third Place: Homo Sapiens – Tales Of The Flame

holmes&marchant

TDA18_Winners-33.jpg

Brief: Create a set of scented candles for Homo Sapiens, a Chinese brand of luxury household goods that believes in bringing traditional handmade skills back to the modern day.

Case Study

 

GAMES, TOYS, SPORTS, & RECREATIONAL

First Place: PlankeJens

studioGeist

TDA18_Winners-34.jpg

Plankejens (Norwegian version of PlankJohn) is a Scandinavian toy manufacturer who creates wooden toys inspired by the toys back in time when our grandparents were kids.

Case Study

 

GAMES, TOYS, SPORTS, & RECREATIONAL

Second Place: Masterpieces Never Sleep!

Shuba Gift Factory

TDA18_Winners-35.jpg

When night begins and the museum halls turn empty, the art masterpieces stay awake and look from the darkness. Until the morning they don't close their eyes, monitoring what happens around.

Case Study

 

GAMES, TOYS, SPORTS, & RECREATIONAL

Third Place: Otsuchi Sashiko Box

6Sense.inc

TDA18_Winners-36.jpg

'OTSUCHI SASHIKO' is a Japanese traditional folk art embroidered brand that was established as a reconstruction project in the Otsuchi Town after the Great East Japan Earthquake that occurred on March 11, 2011.

Case Study

 

TECHNOLOGY, MEDIA, OFFICE, & SELF-PROMOTION

First Place: Made By Google Packaging

Google

TDA18_Winners-37.jpg

For the 2017 launch of Made by Google hardware products, we introduced a brand new identity and packaging system. This design system links a family of products together, both hero products and accompanying accessory products.

Case Study

 

TECHNOLOGY, MEDIA, OFFICE, & SELF-PROMOTION

Second Place: Kindnest

Ultra Creative

TDA18_Winners-38.jpg

"Kindness inspires Kindness inspires Kindness…" is the theme for this year's gift from Ultra Creative to clients and friends. The gift is comprised of five "nesting boxes" (hence the name KINDNEST). The first box and tray with nine custom truffles is intended for the recipient to keep and enjoy.

Case Study

 

TECHNOLOGY, MEDIA, OFFICE, & SELF-PROMOTION

Third Place: Temple of Happiness

Column Five

TDA18_Winners-39.jpg

Looking to create a meaningful gift symbolizing our data visualization expertise and strong partnership with clients, we designed a Venn diagram-shaped ceramic shaker set to celebrate the centuries-long pairing of salt and pepper, complete with a decoder and hidden message: happiness is life’s greatest healer.

Case Study

 

PRIVATE LABEL

First Place: Delicata - Chocolate Happiness

...,staat

Artboard 1 copy 39-100.jpg

Delicata is a household chocolate brand established in 1926 by the largest Dutch supermarket concern Albert Heijn. Ever since the company invested in developing quality chocolate for an affordable price, making it accessible for a large audience. The brand however never transcended its functional purpose, and as such has little brand recognition, value and preference with consumers.

Case Study

 

PRIVATE LABEL

Second Place: Taste & Co.

Ellen Bruss Design

TDA18_Winners-41.jpg

EBD partnered with Bed Bath and Beyond to design a logo and packaging for their new Taste & Co. brand. Our goal was to create a brand that would resonate with consumers and communicate the quality of the crafted products that were something they might have seen in their grandmother’s pantry. We created a customized font and tagline, then used custom illustrations and a rich color palette to achieve our goal.

Case Study

 

PRIVATE LABEL

Third Place: Uniquely J

Elmwood

TDA18_Winners-42.jpg

Competition in the e-commerce retail space is heating up. As a relatively new e-commerce platform Jet.com, part of Walmart, had a reputation to build. And a mission to fulfill – to make shopping more transparent, more efficient and at the same time, a little more fun.

Case Study

 

Luxury

First Place: CARPOS® evoo Par Excellence

Panos Tsakiris

TDA18_Winners-43.jpg

The project was to design a system of products (a bottle and its packaging) that can safely hold our evoo par excellence. The main market is Switzerland where the company is also based.

Case Study

 

Luxury

Second Place: Ehinger Kraftrad - The Archaeologist - Gin

Studio Oeding GmbH

TDA18_Winners-44.jpg

For decades, Uwe Ehinger has been digging through remote garages around the world for lost motorcycle relics. This has earned him his custom motorbike shop Ehinger Kraftrad and the nickname ‘The Archaeologist’.

Case Study

 

Luxury

Third Place: 2017 National Playing Card Collection Day Deck

Shung Shung

TDA18_Winners-45.jpg

In 2017 the 2nd Annual National Playing Card Collection Day (NPCCD) was celebrated. Created by Seasons Playing Cards, this holiday was made as part of their mission to help people rethink the way they look at cards - shifting from the typical mindset of games into an accepted medium of art for collectors worldwide.

Case Study

 

Limited Edition

First Place: CARPOS® evoo Par Excellence

Panos Tsakiris

TDA18_Winners-46.jpg

The project was to design a system of products (a bottle and its packaging) that can safely hold our evoo par excellence. The main market is Switzerland where the company is also based.

Case Study

 

Limited Edition

Second Place: Nike Vapormax

Hovercraft Studio

Artboard 1 copy 46-100.jpg

For the global launch of the Nike Air Vapormax, Nike’s new full-foot air technology, we developed a special package to match the unexpected ingenuity of the product. Our concept was to create an out of the ordinary box that bent the rules of form and finish.

Case Study

 

Limited Edition

Third Place: Celebrating 50 Golden Yearz

Jones Knowles Ritchie

TDA18_Winners-48.jpg

Challenge: 2017 marked the 50th anniversary of Maurice Drake’s famous slogan ‘Beanz Meanz Heinz’, recently voted the best of all time in a Creative Review survey. To mark the occasion, Heinz wanted to do something a little bit special: a limited edition celebratory can design and an exclusive partnership with Selfridges.

Case Study

 

Student

First Place: Wise Patagonia

Lovisa Boucher

Artboard 1 copy 48-100.jpg

Wise is a brand of body care products that take the core values and beliefs of the Patagonia consumer in mind by offering responsibly sourced body care products. Wise believes that small changes can lead to big differences, so that’s why the products and the packages are derived from nature so they can return to nature.

Case Study

 

Student

Second Place: Leafcare

Alexandra Loginevskaya

TDA18_Winners-50.jpg

Leafcare is an innovation plant protection product concept aimed to protect or save plants from plant pests and plant diseases. This project seeks to create such a product, which is able to provide a solution to the garden’s problems.

Case Study

 

Student

Third Place: JetPack

Paul Knipper

TDA18_Winners-51.jpg

jetPack™ is a new and innovative personal care line from jetBlue Airways that transports comfort and bliss through essential products for your in-flight experience.

Case Study

 

Concept

First Place: MANTER

Servaire&Co

TDA18_Winners-52.jpg

The French Gardens represent the concept that Manter’s materials and Arconvert’s knowhow inspired us. An aesthetic reference that has endured over many centuries and which consolidates multiple invitations to discover, feel, contemplate, remember.

Case Study

 

Concept

Second Place: Trichologist Shampoo

Pilsoo Jang & Guewan Kim

TDA18_Winners-53.jpg

“Trichologist” is a professional hair and scalp care concept product that will grant users to achieve the most satisfying shampoo experience every use through packaging that is consisted of a replaceable tube, portioning release, scalp massager and a base for easy location. 

Case Study

 

Concept

Third Place: Viupax

Matadog Design

TDA18_Winners-54.jpg

Viupax™ is an innovative patented footwear packaging that is designed to be eco-friendly by using upto 50% less cardboard than traditional shoe boxes and occupies upto 57% less volume during transportation (comparison with various top brands).

Case Study

 

Sustainable Packaging

First Place: El Tresor, Set & Ros

Zoo Studio

Artboard 1 copy 54-100.jpg

El tresor (the treasure) is the best-kept secret of Rós Caubó, and the result of selecting the finest olives from the best olive trees to produce a superlative organic oil. This product is designed to be offered as an amenity for exclusive luxury hotels and resorts.

Case Study

 

Sustainable Packaging

Second Place: CARPOS® evoo Par Excellence

Panos Tsakiris

TDA18_Winners-56.jpg

The project was to design a system of products (a bottle and its packaging) that can safely hold our evoo par excellence. The main market is Switzerland where the company is also based.

Case Study

 

Sustainable Packaging

Third Place: Biodegradable Spill-Proof Meal Tray

Bizongo

TDA18_Winners-57.jpg

India uses over 800,000 disposable plastic meal trays per day. 99% of these trays end up in landfills.

These trays are made up of a mixture of polymers, the main component being Polypropylene (PP), which makes it non-recyclable.

Case Study