According to the Entertainment Software Association (ESA), a video game trade group, 41% of women play video games, in fact, women over 18 now comprise a bigger segment than boys under 18. In spite of the number of women that play video games, the industry still creates products and markets them heavily towards a male audience. Games, peripherals, and accessories are designed, presented and packaged to appeal more towards men than women.

Most gaming devices, from game consoles to PC cases and peripherals, are designed with sharp edges, usually festooned with aggressive color schemes such as black/red. Occasionally there will be an option for colors that appeal to “Girl Gamers,” but they are usually just a pink or purple version of the same aggressive angular design, or in the case of handheld consoles, it’s usually just a recoloring of the same console (such as a lilac PSP or pink DS).