The cube is the brand-new buy-on-board concept from SAS Scandinavian Airlines. Designed & conceptualized by Designit, developed & produced by deSter, the cube is the result of a unique partnership that offers a simple yet premium and truly Nordic meal experience.
The inspiration of the cube comes from Scandinavian heritage and nature, with illustrations inspired by Scandinavian scenery. The exterior of the Cube is a soothing white, with calming graphic illustrations that reflect the Norwegian mountains, the Danish coast and the Swedish forests. When the Cube is opened, the theme continues, giving a dynamic feeling to SASâ Scandinavian heritage. When you lift the lid, the Scandinavian theme continues to unfold. Self-contained layers are revealed: the first thing you see is menu card, then the cutlery, which is embedded in the lid, then the condiments. All of the packaging has a fresh design celebrating Scandinavian heritage and design.
