Lodge 26 Creates The Ultimate Smokey Bear Collection

“Only you can prevent forest fires.”

There’s almost no need to attribute the quote to Smokey Bear as he’s the rare icon who is instantly recognizable to children and adults across the US. While the slogan was changed in 2000 to say “wildfires” in order to emphasize their accidental nature, the enduring legacy of Smokey has been burned into our collective memory. Recently, branding and design studio Lodge 26 was tasked with creating special edition packaging for Filson’s Smokey Bear Collection.