Analogue Creative Ltd designed this whimsical and expressive packaging for Folklore Society Gin. The project serves as a promotional piece for UK-based printer Allied Glass, as it incorporates a unique bottle shape and the use of thermoplastic inks in order to achieve an eye-catching result.
“Storytelling. If there’s one word that’s divided the design world over the last few years then it’s storytelling. Or at least let’s say it’s in the top ten divisive words of the last few years. Well, here’s a story about storytelling, where storytelling isn’t actually the real story being told. Confused? Then let us explain.
Once upon a time (2017) in a land far away (Yorkshire, United Kingdom) a company called the Folklore Distillery made a tasty drink (gin) infused with local fruit (plums and figs). As its name suggests, stories are very much part of the brand, but what the name doesn’t tell you is it’s not really about gin or stories. It’s about an enormous printing machine known as the Kammann K15 CNCM16, a bottle named after a local 19th Century philanthropist and a company called Allied Glass.
