Every year during the month of March, the packaging world serves up a handful of women empowerment designs to celebrate International Women’s Day and Women’s History Month. From McDonald’s inverting the famous “M” to a “W” in 100 women-owned stores to Smirnoff delivering “Phenomenal You” bottles to 100 women across the globe, the love this year is real.

And while no one would argue that women shouldn’t be recognized, in the process of celebrating them, let’s be smart about it. How you execute the idea is the most important piece, end of story. It’s the first thing consumers see, and the world has had their fair share of pink, glitter and “insert product here for girls/women” designs.