World Centric Compostable Products Get a Graphic New Look
These environmentally-friendly compostable products come with a nice graphic look. Walden Hyde redesigned the clean and modern packaging for World Centric.
“World Centric creates a wide range of 100% compostable products and donates 25% of their profits to social causes around the world. We recently transformed their packaging to standout at retail and quickly communicate their social and environmental story. The work included field research, strategy, custom illustration, layout, and a new logo. While they have a devoted consumer tribe, they also have a lot of competition. Our initial market research and opportunity screen informed our creative process to help them stand out at shelf.”
Designed By: Walden Hyde
Creative Director: Lucia Robinson
Designer: Stephanie Sizemore, Samantha Smith
Client: World Centric
Location: Boulder, CO