A Fresh Take on Meal Kit Packaging Helps This Brand Stand Out

In a sea of meal kits, the design for this one is sure to stand out. Conflict designed the packaging for these meal kits from Longo’s, a Canadian favorite go-to grocery store.

“Longo's is Ontario's most loved chain of grocery stores. The packaging design for their new Meal Kits needed to accommodate smaller print runs because of an ever-changing menu offering. We developed a single core box and a modular labeling system to allow for sudden recipe changes and a constantly rotating recipe list. The extra-large typography around the perimeter of the box was inspired by the idea of a modern Italian lunch box.”

Designed By: ConflictClient: Longo's Designers: Niall Kelly, Christian Hanson Creative Director: Niall Kelly Strategy Director: Jason Last Location: Toronto, Canada