Check Out The Simple Sophistication of Farmstead's Packaging

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Pavement designed this simple yet sophisticated packaging for Long Meadow Ranch’s line of artisanal products.

“Long Meadow Ranch’s celebrated American farmhouse cuisine is rooted in their tradition of showcasing ingredients fresh from their ranch and vineyards. Guests can experience this one-of-a-kind Napa Valley experience when they visit the restaurant and general store at Farmstead located in St. Helena, CA. As part of this experience, Long Meadow Ranch sought to package some of their popular sauces and condiments so that guests could depart with a token of this adventure. Starting with an existing brand identity, the packaging is intended to complement and not overshadow the food products themselves. Contrasting silver foil and kraft paper, combined with a minimal repeating identity pattern, lend the packaging system a timeless and sophisticated appeal.”

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Designed By: Pavement
Art Director: Michael Hester
Client: Long Meadow Ranch Winery
Location: San Francisco, CA