We love the illustrations and condensed typography on the packaging for this condiment line. Harvey was responsible for the redesign of Tessemae’s line of organic and healthy condiments.
“While incredibly delicious and healthy, Tessemae’s line of organic, Whole30-inspired products had struggled to gain traction beyond health-conscious retailers and consumers. Our task was to simplify an existing jigsaw puzzle of visuals and transform a niche, regional product into a sought-after national brand.”
“To connect with a wider audience, a refreshed identity and packaging system were developed including a dramatically refined logo mark. A series of flavor-forward illustrations coupled with bright pops of color on white; and a playful, easy-to-navigate system for ‘good stuff’ brought a simplicity and playfulness to a product that while exceptionally healthy and delicious, never desired to take itself too seriously.
