Health and Happiness Agency LRXD has created packaging for Sola, a sugar substitute that will be introduced in a line of low-carb and low-sugar branded products. Sola—which is made out of sweeteners found in fruits, vegetables and dairy products—looks, tastes, measures, browns and caramelizes just like sugar, but it contains 75% fewer calories and zero net carbs.
Sola ice cream, yogurt, smoothies, bread, granola and granola bars hit shelves at Harris Teeter in the Southeast and Hy-vee stores in the Midwest in early March.
LRXD is Sola’s Agency of Record. In addition to designing the product packages, the Denver shop is responsible for an integrated-marketing effort that includes positioning, advertising, digital, social media, POP and collateral materials. It is positioning Sola on its healthful and flavor benefits and nudging users to “lose the sugar, not the taste.”
