Manchester-based agency LOVE. designed this special limited edition packaging for luxury skincare brand SK-II.

“Every year SK-II looks to release a range of limited edition bottles that achieve two brand goals: building on their #ChangeDestiny platform and delivering a range that speaks to the hearts and minds of the young, Asian millennials.

SK-II is a luxury skincare brand in Asia, where skincare is serious business. With 16-step skincare regimes, a competitive job market where clear skin features top of the resume, and the heartbreaking marriage markets for the ‘leftover women’ of China, approaching the conversation around skincare with this audience is often very bleak.”