Norwegian agency Bielke&Yang created the branding and packaging for Klar, a line of green household cleaning products. The design is fresh and simple, making for a cleaning product you wouldn’t mind leaving out for all to see.
“We developed the brand identity for Klar, an environmentally-conscious line of household cleaning products. The process also included naming and packaging design. Klar is more than your regular cleaning agent—it’s good for the environment, effective and designed to be kept on display. The recycled plastic bottles are produced in Denmark using wind mill power only.”
“‘Klar’ (Norwegian for clear) has a number of meanings; open, understandable, uncontaminated, see-through. By being 100% transparent, and simplifying the language and graphic elements, it becomes apparent what the product contains and why each ingredient has been included. This is shown through the use of symbols and an intuitive and explanatory list of ingredients on the back label. Larger symbols on the front are used to give the consumer a quick impression of product benefits and content.”
