With International Women’s Day earlier this month, and the powerful impact of the #MeToo movement and Time’s Up, brands are switching it up and incorporating female empowerment into their packaging design for the month of March.

It’s a hit-or-miss trend that when it falls short, generally results in an endless amount of shade from the Twitter-sphere. Even brands with the best of intentions likeMcDonald’s and Stacy’s Pita Chips can still be trolled.