If You're a Fan of Smokey The Bear This Project Might Just Be For You

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Lodge 26 designed this beautiful packaging for outdoor brand Filson’s range of Smokey the Bear merchandise. The design comes with a sense of elegance yet still retains a retro feeling, reinforcing the historical context of this cherished forest mascot.

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“It was important that, for this limited-edition watch, we give the Smokey Bear enthusiast more than just a watch. Therefore we created a sort of capsule collection that included, besides the watch, a certificate of authenticity, a collection of vintage postcards, a Smokey Bear book, and a collectors bandana. The book included the story of the long connection that Filson has with the US Forest Service. Details include, gold foil, gold paper and gold ink used throughout the piece and small production details with the intent to always give something more to enhance the Smokey Bear and Filson experience.”

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Agency: Lodge 26

Art Director & Illustrator: Sergio Moctezuma

Manufacturer: Shinola

Client: Filson

Location: Dallas, Texas