Seattle based agency Retail Voodoo designed this clean packaging for Alden’s Organic, a line of premium ice cream that comes with a down-to-earth feeling.
“Despite being the first organic ice cream made at-scale, Alden’s had little-to-no brand awareness outside of the narrowest of conscious consumers frequenting the natural channel in the Pacific Northwest.
When we began working with Alden’s we asked ourselves, how we could take an old-fashioned, family-owned, deep-rooted, ‘we’ve-always-done-it-this-way’ ice cream brand and convert it to a mainstream, commercially viable brand celebrating its strong values?
