Orinoco Coffee & Tea, a specialty roaster and supplier serving Maryland, D.C., New York, and Virginia, has unveiled a new packaging design that pays tribute to the company’s rich South American heritage.
Named for one of South America’s longest rivers, Orinoco’s legacy began back in 1909 with patriarch Leonardo Alarcon, whose intense passion for selecting the finest coffee beans gave rise to a business that is now four generations strong.
Like the striking South American folk art that inspired it, Orinoco’s new packaging serves as an outward expression of the quality of their products. Three colorful variations of the bold, geometric design will accompany Orinoco’s most popular coffees:
