Pigeon created this streamlined redesign for La Parisienne, a brand of eco-friendly laundry products. The new design incorporates bright and friendly patterns that help catch the eye and differentiate the various product offerings.

“La Parisienne is a heritage brand. Created 120 years ago this year, the brand has been marketed by Lavo, a Quebec company, for over 50 years. Guided by its new positioning: ‘Caring for clothes. Caring for families. Caring for people’. The evolution of the new brand platform had to give more meaning to the act of doing laundry. Pigeon has reviewed the brand symbol, giving it a vintage look that is representative of the company’s longevity, while still in harmony with its new positioning.”